About
The Alpha Human Podcast
The Alpha Human Podcast features conversations with military leaders, intelligence professionals, executives, entrepreneurs, athletes, and elite practitioners who have operated in demanding environments where leadership, judgment, resilience, and performance carry real consequences.
The show explores what shapes capable people and strong teams, including discipline, decision-making, trust, communication, negotiation, adaptability, physical and mental resilience, and leadership.
Guests range from Special Operations veterans and former CIA and FBI officers to business leaders and high performers from a wide range of fields. The goal is to better understand how people hone their thinking, strengthen their character, and continue operating effectively when conditions get hard.
Lawrence Rosenberg is the host of The Alpha Human Podcast and the author of four books focused on sales psychology, negotiation, strategy, mindset, and peak performance.
His work centers on leadership, resilience, behavioral intelligence, communication, decision-making, and the principles that shape capable people and effective teams under pressure. Across his writing, professional work, and long-form conversations, Lawrence explores how individuals, leaders, and organizations can unlock human potential, strengthen performance, and operate with greater clarity, courage, and consistency in demanding environments.
Books include Chase the Championship, Why Dealmakers, Closers & Negotiators Rule the World, The Ultimate Art of War, and Sell The New Gap: How to Unlock Your True Value as a Sales Professional.
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