About

The Alpha Human Podcast

The Alpha Human Podcast features long-form conversations with military leaders, intelligence professionals, executives, entrepreneurs, coaches, and people who have operated in high-pressure environments where leadership, judgment, resilience, and performance carry real consequences.

The show explores what shapes capable people and strong teams: discipline, decision-making, trust, communication, negotiation, adaptability, physical and mental resilience, leadership, and the ability to stay effective under stress and uncertainty.

Guests range from Special Operations veterans and former CIA and FBI officers to behavioral experts, founders, authors, business leaders, and high performers from a wide range of fields. The goal is simple: understand how people sharpen their thinking, strengthen their character, and continue operating effectively when conditions get hard.

Lawrence Rosenberg is the host of The Alpha Human Podcast and the author of four books focused on sales psychology, negotiation, strategy, mindset, and high performance.

His work centers on leadership, resilience, communication, decision-making, and the principles that shape capable people and effective teams under pressure.

Books include Chase the ChampionshipWhy Dealmakers, Closers & Negotiators Rule the WorldThe Ultimate Art of War, and Sell The New Gap: How to Unlock Your True Value as a Sales Professional.

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